Through colaboration and PR show how versatile a cereal like Crunchy Nut can be.

The Kellogg’s/Hallertau collaboration has produced a bespoke Hallertau Crunchy Nut Kiwi Sour Ale, promising “a refreshing and irresistibly tasty experience that highlights just how versatile cereal can be!”

Kellogg’s NZ country manager Ben O’Brien said: “This is a particularly exciting project as it’s the first time, globally, that Kellogg’s has collaborated with a brewery to create a cereal-inspired beer.