Drive awareness and sales during crucial launch phase. Drive trial / sampling – once they’ve bought/tried it, we want people to make it part of their habitual shop. Make Cookie Pie the dessert that shoppers can’t walk past in the freezer. Grow overall brand awareness of the Original Foods brand

CALLING ALL COOKIE LOVERS!

We already know there’s a huge bunch of cookie lovers out there. We know they would jump at the chance to try Original Foods new Cookie Pie range. It’s big news and it’s our job is to make sure we get their attention!

A series of social teasers, OOH and Influencer packs were the driving force behind the campaign.